Visual identity & navigation system for the Emmaus Abbey in Prague

about:

The identity and navigation system for the Emmaus Abbey relies primarily on one word: Modesty, which follows the Benedictine motto “Pray and work” (Ora et labora). What’s more humble in the world of graphic design than the imperfect/default font everyone has on their computer, last exported in the 1990s? We chose the Arial font as a starting point, which was (for both identity and navigation purposes) supplemented/improved with a small package of new symbols. The entire identity and navigation are then practically/only typographic. It sticks to the default graphic editing and Markup language options. More than little effort was also given to the option of internal maintenance of the navigation system so that most outputs can be replaced by the client, only with the help of a standard A4* desktop printer.

The identity and navigation system for the Emmaus Abbey relies primarily on one word: Modesty, which follows the Benedictine motto “Pray and work” (Ora et labora). What’s more humble in the world of graphic design than the imperfect/default font everyone has on their computer, last exported in the 1990s? We chose the Arial font as a starting point, which was (for both identity and navigation purposes) supplemented/improved with a small package of new symbols. The entire identity and navigation are then practically/only typographic. It sticks to the default graphic editing and Markup language options. More than little effort was also given to the option of internal maintenance of the navigation system so that most outputs can be replaced by the client, only with the help of a standard A4* desktop printer.

*However, this concept still needs some fixes to work as perfectly as we would like. Finally (for some specific parts) of the navigation, we prepared a more complex system, which must be edited by a professional designer and made in the printing house.

client:
team:
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(Time is a construct)

photo:

Benedikt Markel

type:

#identity #navigation-systems